Beach Daisy Boutique fully reopens with ribbon-cutting
Keelie and Brian Bloom have operated the Beach Daisy Boutique for nearly 10 years at the Periwinkle Place Shops on Sanibel, along with a smaller store space named My Friend’s Place. In February of 2024, they restored and reopened the smaller store as a temporary home for Beach Daisy.
Now that the main store has moved back to its original location, the Blooms celebrate its reopening — along with Coast Clothing, which now occupies the smaller space. The SanCap Chamber hailed the occasion with a traditional ribbon-cutting on March 4.
“We have received overwhelming support from the local community and previous customers who have come in to shop with us since we reopened in February,” Brian Bloom said. “It has been very exciting to see so many friendly faces that we haven’t seen in a couple of years. The sense of community here is special.”
Together, the two storefronts lure shoppers with contemporary women’s and men’s clothing, plus home goods. At the new Coast Clothing, customers can expect to see top brands like Tommy Bahama, Tori Richard, Free Fly, Sophia and AZI.
The Blooms have supported local charities on the island and created an event called the Models and Mutts fashion show, where they have raised several thousand dollars for the Gulf Coast Humane Society. Their latest altruistic scheme is meant to further raise the community’s spirits. Their “Gathered Thoughts” program presents customers with cards bearing messages of kindness and encouragement. Customers can select a meaningful message for themselves or a friend from the baskets of business card-sized inspirations spread around the store.
“It’s about more than just a sale at Beach Daisy Boutique; it’s about fostering a sense of community and connection,” he said. “We’ve seen eyes light up as people discover a message that resonates with them, a phrase that seems to speak directly to their heart.”
“Keelie and Brian have been a positive retail presence on the island for more than a decade,” chamber President and Chief Executive Officer John Lai said. “They represent the beach attitude and warmth of Sanibel Island, and we’re entirely happy to have their stores fully reopened after Hurricane Ian’s damage.”
The Beach Daisy Boutique is at 2075 Periwinkle Way, Suite 29, Sanibel.